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Alibaba Invests In Smartrac, Which Will Use NFC And RFID To Counter Fakes
Jul 16, 2018

Alibaba Invests in Smartrac, Which will Use NFC and RFID to Counter Fakes


Recently, according to foreign media reports, Alibaba invested in a leading supplier of NFC and RFID components - Smartrac, it will use the anti-counterfeiting traceability of NFC and RFID tags to provide protection and certification capabilities for major brands to counter fakes and strike pirates.


Smartrac's Smart Cosmos platform enables brands to use NFC technology to securely created and embed a unique digital identity at production time. This product digital identity can only be published by the brand and cannot be forged, copied, stolen or lost. Therefore, it provides complete control and visibility of the authenticity of each product throughout the product lifecycle.


Alibaba Invests in Smartrac, Which will Use NFC and RFID to Counter Fakes


In addition, brand owners can provide exclusive content and dynamic information to their consumers through the NFC and RFID tags to increase customer engagement, loyalty and satisfaction. Consumers simply tap and read via NFC phones. 


Smartrac is a provider of RFID and NFC components focused on RFID and IOT solutions for retail, automotive, healthcare and other industries. Applications such as public transportation, access control, RFID car burglary, animal identification, industrial and Logistics etc. Not long ago, the company has just expanded its NFC product line, and its Circus Flex and Circus Dura labels are perfect for brand and retail applications, the former excels in flexibility and softness, while the latter performs in hardness. Better.


The World Cup Star TV Star, which was recently reported, uses the Circus Flex NFC chip from Smartrac to provide brand protection and data storage.


Alibaba Invests in Smartrac, Which will Use NFC and RFID to Counter Fakes


As we all know, Internet giants such as Ant Financial are actively deploying new retail businesses, trying to apply new technologies such as artificial intelligence to new retail areas, and the application of RFID technology will be more used in product identification, traceability and brand anti-counterfeiting. Ali's investment in Smartrac may also be a sight to see the future.





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