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ZARA Launches New Concept Store
May 24, 2018

ZARA launches New Concept Store


After four months of renovation, with an area of 4,500 square meters’ Westfield Stratford City flagship store in East London,  which was once again unveiled with frontlines technologies such as iPads, smart fitting mirrors, self-checkouts, and online orders self-service pick-up, revealing the world's largest apparel retailer. Inditex SA (ITX.MC) Indy Textile Group is determined to fundamentally improve the customer's shopping experience.


In addition to the regular areas for women's wear, men's wear and children's wear, the store also has a click picking up area where customers can present the bar code of the online purchase order and pick up the goods. The robotic arm that can handle 2,400 parcels at the same time is fully automatic operation in the background. Online shopping orders before two o'clock in the afternoon can be picked up at the shop on the same day, otherwise they will need to be picked up the next day.


Diverse checkout methods are also characteristics of Zara's new retail concept. Based on the traditional manual cash register, two floors of the store are self-checkout devices that accept mobile payments and credit cards. The clerk also can help customers to pay for the bills by holding the iPad, or offers shopping advice, online ordering out of stock and broken code goods.


The interactive floor fitting mirror with RFID (video recognition) system in the store can detect the clothing held by the customer, allowing the customer to see the actual fitting effect and provide matching shopping recommendations. Before this store, Zara has gradually introduced AR augmented reality experience to 120 flagship stores worldwide since this year. Zara spokesman Echevarria Hernandez revealed that the RFID system also helped them reduce the frequency of inventory monitoring from the past three days to two hours.





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