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Smart Phone Is Applied To Brand Protection
May 17, 2018

Smart phone is applied to brand protection


Brand protection companies have begun to use the two-dimensional code and the recent popular Near Field Communication (NFC) technology to prevent counterfeiting. The key is that consumers can use smart phones to read product information and turn the world’s 2.5 billion smart phone users into a strong items certification team.


Since consumers can identify the product at the point- of -sale, the anti-counterfeit pressure of the brand enterprise can be reduced during the distribution process, and it can be learned at the first time while the counterfeit product enters the supply chain. In this way, brand enterprises no longer rely solely on the use of costly spot checks and detection methods to solve counterfeit issues, but the data collected from the world through NFC smart phones can be used to identify authenticity.


This will have a greater deterrent effect on counterfeit products. Once the product has undergone a certification scan, the data can be used for subsequent bonding work.





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