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RFID Secures Assets while Increasing Customer Engagement
Jun 05, 2018

RFID Secures Assets while Increasing Customer Engagement


One of the strongest weapons in the brand-protection arsenal is RFID technology. Wireless RFID tags have unique identifiers, which essentially give each item its own unique DNA. This makes it easier to track an item on its way through the supply chain and, at the same time, verify authenticity, ensure quality, and keep people safe.


What really sets RFID apart, though, is that RFID can do what no other anti-counterfeiting technology can – create deeper, more meaningful relationships with your customers. RFID is different because it not only protects your brand, it adds value, too.


Products equipped with RFID tags can link consumers to further information, provide access to loyalty programs, cross-sell by giving recommendations for complementary merchandise, provide location-sensitive information and offers, or let people connect to social media. RFID tags also make you a smarter retailer and brand owner, because they let you capture valuable consumer data and generate new insights into consumer behavior.


With RFID, your customers can join the fight against fakes and help you win the war on counterfeiting. That’s because they can check authenticity – in real time and anywhere in the world – before making a purchase. Simply tap an RFID reader or an NFC-enabled smartphone to the product’s RFID tag, and an authentication app does the rest.





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Xminnov's one stop service of RFID security solution include RFID research and development, RFID production, personalized services, RFID   hardware and software development etc.

Any questions please feel free to let us know.



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    Add:No.1 Xiang Hong Road, Xiang An High-Tech Zone, Xiamen City, Fujian Province

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    Mobile:+86-13606915775

    Fax:+86-592-3365890

    Email:sales@rfidtagfactory.com

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