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New Retail Trends in 2018
Jun 27, 2018

New Retail Trends in 2018


    1.Remodeling offline experience

Technology upgrades will help new retail companies make continuous progress. The upgrade of the business around user experience will be completely different from the past regardless of whether it is a new smart store or a new interactive experience. Applying new technologies and re-inviting consumers will become a frequent test. 


    2.Cross-border integration

The cross-border integration of other elements surrounding the new retail will become a new direction for the development of the new retail industry. In 2018, more retail companies will shape the consumption scenarios of exclusive brands and reshape the brand and marketing through new retail.


    3.New retail species

With the growth of consumer demand and segmentation, the infrastructure, products, technology and data applications of the new retail industry will face iterative and new species. The new species will still evolve around the user experience, intelligent and personalized. Demand or can be better satisfied.


    4.Smart Energizing

The purpose of the new retail is to allow people to purchase better-quality goods in a more convenient way. Artificial intelligence and big data will be implemented from the entire supply chain ecological chain of design, raw material procurement, product production and processing, commodity management, and settlement. 

The birth of new retail in 2017 brought a revolution in the industry. Although the integration of cross-border and retail formats has blurred the boundaries of new retail, the nature of retail has not changed, whether it is new consumption upgrades, big data creation, or the application of artificial intelligence technology, as well as the scene revolution, will ultimately point to a goal and pursuit: to reduce costs, improve efficiency and enhance experience.





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