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Key Points of Wine Labels’ Technology
Jun 08, 2018

Key Points of Wine Labels’ Technology


A bottle of high-quality wine is like a beautiful piece of art. In this respect, the bottle and the wine label play a decisive role. The wine label usually contains the name of the winery, its name, variety, capacity, alcohol content, country of origin, year of manufacture, and packaging location. For consumers, all these information is very important.


The printing of the main body of the wine label:

The main motifs of wine labels are often based on some fine, delicate, simple and elegant patterns. For the processing of these patterns, offset printing is the most suitable printing method because it has good stipple reproduction characteristics and fine text and line reproduction capabilities. In addition, the offset printing process has been developed very well. The supporting raw and auxiliary materials have also been fully matured and the production cost is low.


The other parts’ printing of the wine label:

If the text description is a very small text, and contains some anti-fake micro-text and patterns, you can also use offset printing. If it is only a normal size text and bar code, and contains some color blocks, then we can consider using flexographic printing.


After the wine label printing processing:

Wine labels give people a noble and steady feeling, so after printing, some post-processing is required. For example, the company's logo or some decorative lines, the effect of gold and silver is increased by cold transfer and hot stamping. In addition, the wine labels are subjected to post-processing such as embossing, die-cutting, stripping, slitting, and rewinding.


Nowadays, there are endless new technologies for label printing. Offset printing, letterpress printing, flexographic printing, and digital printing all of them can produce exquisite wine labels, and the wine labeling process is complex. Producing a perfect wine label involves three elements: design, materials, technology, the three are indispensable.





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