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How RFID Is Impacting Retail’s Customer Experience
May 16, 2018

How RFID Is Impacting Retail’s Customer Experience


RFID technology helps retailers much more significantly on the sales floor than in their supply chains. This is especially true with apparel, which thanks to multiple size and color combinations can be troublesome to keep properly stocked.


Stores are chaotic. The processes are not repetitive; customers don’t behave the same way every day; the weather isn’t the same every day and that impacts buying patterns. So this is where RFID has the most value.

 

 How RFID Is Impacting Retail’s Customer Experience


Despite the rapid growth of online shopping, customers still value actually seeing and touching merchandise before purchasing – an experience unique to brick-and-mortar stores. When brick-and-mortar retailers add the cutting-edge benefits of RFID technology, they help close the all-to-common gaps in service, providing the information and inventory of traditional retail, while opening up more opportunities for sales and customer satisfaction.


Much like the online shopping experience, brick-and-mortar retailers with an RFID solution can greet customers by name, impress them with a wider selection of merchandise, and better serve them with faster assistance, deeper product information and more personalized promotions. What’s more, those retailers can also add social media to the traditional shopping experience with RFID enabled kiosks that allow customers to interact with their social network.


Additionally, the RFID infrastructure that helps create this targeted customer experience can also enable the retailer to improve inventory management by tagging goods to monitor out-of-stocks and increase cross selling. Longer-term impacts from the use of RFID customer loyalty cards can be achieved by delivering personalized content and offers that make customers feel engaged and connected to the brand.





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    Fax:+86-592-3365890

    Email:sales@rfidtagfactory.com

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