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The Bright Prospect of Smart Labels
May 09, 2018

The Bright Prospect of Smart Labels

The development of intelligence has brought about earth-shaking changes in the labeling and packaging industry. With the continuous improvement of people's requirements for products, whether the packaging is exquisite and beautiful, whether it has a strong practicality, all of these have become an important factor affecting product sales. More and more merchants are choosing to increase their investment in product packaging and embed intelligent factors into them to satisfy consumers’ purchase needs. Among them, the most concern is the application of smart labels on the external packaging of products. More information is added to the labels, which is read by using advanced smart phones, the Internet, and the Internet of Things technology to increase the amount of information stored in the labels. At the same time, more information is convenient for people to purchase.


With the development of intelligent technologies, various innovative smart labels have entered the field of people’s eyes and brought a lot of convenience to life and work. They have multiple uses, in the aspects of identify food freshness, learn drug information, get location information and preset application content.


Smart labels have a bright future, according to the smart label market research report (2016-2026) shows: In 2016, the global smart label market will have a total revenue of US$4.7 billion, and by the end of 2026 it will reach a market value of US$22.6 billion.


Flexographic and gravure printing technologies will dominate the global smart label market. During the forecast period, the revenue of flexible smart labels will exceed US$8 billion, and the smart labels manufactured by gravure printing technology will reach a market value of US$6.4 billion.


Throughout the forecast period, the smart label market in North America is expected to account for more than 40% of total global revenue; smart label revenues in the Asia Pacific region except Japan will grow at the fastest annual compound annual growth rate, reaching about 18.2%; Western Europe The smart label market will reach a market value of $3.6 billion by the end of 2026.


With the continuous development of Internet applications, digital printing technology and printed electronic technology, smart labels will gain more and more applications in the market, which also provides a new point for market development for the printing industry.





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