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RFID for Retail Brand Owners
May 23, 2018

RFID for Retail Brand Owners


If you sell to a major retailer, sooner or later you’ll be supplying RFID-tagged merchandise. It’s no secret that retailers with growing initiatives see strong benefits with RFID from the back room to the selling floor. But did you know that every RBO (Retail Brand Owner) can also benefit from this empowering technology?


When leading retailers publish their plans for implementing RFID, they roll it out by category and region. The buyer will send a letter informing you when to begin shipping goods with EPC-compliant RFID tags. Depending on the retailer, and your category, you will have a few choices on how to comply. If the rollout is partial, you can begin by tagging merchandise. Typically this is done at a VAS (Value Added Station). If the quantities of goods to be tagged represent a major portion of your sales, you may choose to have the products tagged at source.


If you’re going to the expense of tagging your merchandise, why not use the technology internally? Why not use it to improve your supply chain processes and improve your profitability?

Retailers are adding product categories and rapidly expanding their RFID compliance mandates. In short, it’s full speed ahead. Some brand owners are shipping goods with EPC-compliant RFID tags, but not taking advantage of any of the benefits the technology offers. Being in that category can cost you thousands.





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    Add:No.1 Xiang Hong Road, Xiang An High-Tech Zone, Xiamen City, Fujian Province

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    Mobile:+86-13606915775

    Fax:+86-592-3365890

    Email:sales@rfidtagfactory.com

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