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It's Not Just Efficiency, RFID Is About Better Customer Experience Too
May 08, 2018

It's Not Just Efficiency, RFID Is About Better Customer Experience Too

RFID has already proved itself as the ultimate efficiency tool for the retail business, but that’s just the beginning. Among many other areas covered in the paper, RFID is demonstrating its ability to enhance the in-store customer experience.


RFID technology helps retailers much more significantly on the sales floor than in their supply chains. This is especially true with apparel, which can be troublesome to accurately stock due to multiple size and color combinations.


RFID Is About Better Customer Experience 


The processes are not repetitive; customers don’t behave the same way every day; the weather isn’t the same every day and that impacts buying patterns. So this is where RFID has the most value. In relation to RFID’s information gathering ability combined with powerful big data analytics systems such as IoT platform.


After optimizing the retail supply chain and providing invaluable consumer insight, RFID is also revolutionizing the customer experience. The versatile technology enables smart mirrors in fitting rooms, checkout-less shopping, social media integration and indoor mapping through shopper’s smartphones.


The next generation of shoppers will demand these next generation services, and the entire retail industry is catching on quickly. 73% of retailers and brands are either currently implementing or piloting RFID technology, and 97% of supply chain executives report having an understanding of how big data analytics can benefit their supply chain, according to the RFID in Retail study.


The tide is turning in the modern retail landscape. RFID is fast becoming commonplace and it’s not just for the major players. Retailers of all sizes are increasingly excited by this revolutionary technology that promises to create value and develop efficiency across almost every segment of their business.





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