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Benefits of RFID in Retail
May 21, 2018

Although there are multiple fixed readers available on the market, many don’t perform well indoors. The radio frequency (RF) signals used to read RFID tags can reflect off walls, floors and other surfaces, causing a loss in signal strength. This, in turn, results in missed tags, or long delays while the system gradually discovers tags over hours or even days. Installing a fixed reader system that fails to read all the tagged items in-store leaves a retailer right back where they started — with inaccurate inventory counts.


Benefits of RFID in Retail 


Secondly, a complete RFID system for retail needs to include robust reporting and analysis to enable data-driven retail analytics. The ability to collect and correlate complex data about inventory, customer preferences and shopping behavior in real-time enables valuable in-store analytics. This in-depth retail analysis delivers greater insight, awareness and visibility for true competitive advantage, even when competing with online sellers.


And finally, does the solution pay for itself in terms of return on investment? A fixed RFID solution that increases inventory visibility and accuracy, while contributing to reduced shrink, operational expenses and markdowns, delivers return with increased sales and improved margins. In fact, retailers see average revenue increases ranging from 5 to 15 percent, while the reduction of overstock inventory can result in an increase in gross margins of up to 2 percent, due to reduced inventory carrying costs and the elimination of end-of-season markdown sales.





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    Add:No.1 Xiang Hong Road, Xiang An High-Tech Zone, Xiamen City, Fujian Province

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    Fax:+86-592-3365890

    Email:sales@rfidtagfactory.com

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